Agency Visit: Good Rebels

I was able to visit one of the most renowned digital marketing agencies in Spain, Good Rebels. A few of their clients include: Spotify, 5 Gum, Ikea, Toyota, AMC, Armani, and M&M to name a few. During our visit with them they gave us tips on how to build a digital brand strategy.

The first questions one should ask is:

• What is the brand's purpose

• Where does the brand want to be

• What is the why behind the brand

Once we have answered these questions, the next thing we should do is identify the unique assests the brand can offer.

• What makes the brand different

• What does this brand have that others don't

Now that the brand and the assets are established the next step is to create widening digital goals. We need to connect the brand with people and we can do that by:

• Impact. It is our job to generate and promote content, create awareness, and set the tone and style of the brand.

• Engage. We need to create strong relational and emtional links towards a connected audience.

• Activate. We nee to make sure we are constanly pushing and making progess with the brand to reach our goals.

Good Rebels then showed us this plan in action by displaying some of the work they have done with previous clients. We were able to interact with them and help answer a few of these questions. These are just a few tips that I learned that I can add onto my archive of pr knowledge.